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Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations
Nigel D. Steenis
Erica van Herpen
Ivo A. van der Lans
Tom N. Ligthart
Hans C.M. van Trijp
Sustainability
Green design
Cue utilization
Graphic appearance
Packaging materials
Consumer attitudes
Journal of Cleaner Production, 162 (2017) 286-298. doi:10.1016/j.jclepro.2017.06.036
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