SUSTAINABILITY
HOLLAND FOOD INNOVATIONS . NOVEMBER 2015 . NO 4
Closing the Cradleto-Cradle Loop Peeze Coffee Roasters Wins Food Valley Award The winner of the 2015 Food Valley Award is a compostable single-serve coffee capsule filled with fair-trade Arabica coffee, developed by Peeze Coffee Roasters from Arnhem, the Netherlands. This innovative capsule was developed through a unique partnership between various companies. It is a product with great market potential, as coffee drinkers worldwide use ten to twelve billion single-serve capsules per year.
game by focusing on sustainability and continually taking steps to improve in that respect.”
Pooling Knowledge These days, Peeze Coffee Roasters supplies more than just coffee. The company’s reasoning is that premium ingredients deserve good preparation, which requires good
Quality and corporate social responsibility
ers to start a professional coffee roasting
equipment. That is why Peeze also sells cof-
are deeply rooted at Peeze Coffee Roasters.
business. Now, 136 years later, quality is still
fee machines and accessories to both busi-
The company’s history goes back to 1879,
Peeze’s prime concern and a sustainable
nesses and consumers.
when brothers Gerrit and Willem Peeze
chain is one of the company’s core values.
Uncomfortable with the environmental
started roasting their own coffee beans.
“We are always looking for new ways to
impact of aluminum single-serve coffee
They aimed to serve farmers in the east of
become more sustainable and we keep a
capsules, Peeze started developing an alter-
the Netherlands the very best coffee. Peeze
close eye on what other pioneers in the
native. In January 2015, after four years of
coffee became famous for its quality and
business are doing,” says Managing Director
R&D, Peeze was ready to present the
demand grew quickly, prompting the broth-
Timmo Terpstra. “We stay ahead of the
results: compostable coffee capsules.
At the Food Valley Expo, it was announced
by collaborating with inventive partners and
viability, originality and degree of collabo-
that Peeze’s biobased coffee capsules won
combining new technology with renewable
ration. The other nominees considered for
the 2015 Food Valley Award. The Food
resources. Peeze has succeeded in deliver-
this year’s prize were the energy-efficient
Valley Award judges’ panel said this about
ing a high quality cup of coffee that meets
scalding process for defeathering poultry
the biobased coffee capsules: “We were
consumers’ desire for convenience while
developed by Marel Stork Poultry Pro-
impressed with this innovation, which pro-
contributing to the circular economy.”
cessing, and the technology to extract
vides a high-quality, sustainable alternative
This is the eleventh year that Food Valley
pectin from coffee bean pulp developed
for a widely-used product with a huge and
NL has presented the Food Valley Award.
by Pectcof.
growing global market. Peeze created this
An independent panel of experts judged the
unique and socially responsible alternative
entries on their innovativeness, economic
Food Valley Award
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